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OE Federal Credit Union
Multi-Channel Marketing Production
Available for new projects
Hi, I'm Jose. I build the systems that turn digital presence into measurable results.
Digital Marketing Specialist with 7+ years of experience across financial services, e-commerce, and local businesses. Expert in CMS management, CRM automation, paid media, SEO content strategy, and lifecycle email campaigns. Fully bilingual in English and Spanish.
Currently at OE Federal Credit Union
MBA in Project Management @ ADEN University · San Ramon, CA
Selected Work
8
Valore Nostro LLC
Digital Shelf Optimization & Migration
7
Mel's Roofing
Social Media Reels & Website Management
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Website Redesign
Redesign
Red Star Landscape
UI/UX Architecture & Conversion Optimization
Results & Metrics
Conversions
0
Shopify SEO conversion growth at xpectro.store in year one
Site Sessions
0
Session growth from SEO-integrated CMS and landing page overhaul in 30 days
Social Media
0
Engagement lift from weekly aerial video reel production across Meta platforms
Web Traffic
0
Overall web traffic lift from targeted blog content and local search strategy
SEO
CMS-driven organic growth
End-to-end CMS management and on-page SEO across Shopify and Wix: keyword research, PDP optimization, and structured metadata. Delivered a 35% increase in organic traffic within 90 days at Mel's Roofing and sustained conversion growth at xpectro.store.
Paid Ads
Performance media at scale
Planned and executed 20+ paid media campaigns across Meta and Google Ads. Applied audience segmentation and A/B testing to grow qualified leads by 15% while reducing wasted spend across local and e-commerce clients.
Social
Brand voice across channels
Managed organic social strategies sustaining 8-10% engagement rates. Produced 20+ aerial video reels weekly for Mel's Roofing, boosting social engagement 25%. Content calendars aligned to campaign objectives across Instagram, TikTok, and LinkedIn.
Production
Cross-functional asset delivery
End-to-end production of 300+ branded assets across video, motion graphics, print, and digital signage for 26 branch locations. Delivered across multiple simultaneous client engagements without missing a deadline.
Digital Retail
Digital shelf and storefront ops
Owned digital retail operations from item assortment to PDP optimization and supply chain coordination. Maintained 98% on-time fulfillment while scaling storefront revenue at Valore Nostro.
EN / ES
Bilingual market reach
Native bilingual strategist producing English and Spanish campaigns for multicultural audiences. All materials at OE Federal Credit Union translated and localized for Latin member outreach across 26 branches.
CORE PLATFORMS
Experience
Oct 2025 to Present
Marketing Specialist I (Contract)
OE Federal Credit Union · Livermore, CA
Manage digital asset production for monthly promotional pieces across 26 branches (landing pages, digital signage, banners, and print), ensuring 100% brand voice consistency and regulatory compliance. Author SEO-optimized financial literacy articles via the OE Federal Web CMS and deploy segmented email campaigns (newsletters, onboarding sequences, sweepstakes) for thousands of members. Manage member data and landing page funnels via GoHighLevel CRM. Track cross-functional campaign deliverables using Asana. Translate all materials into Spanish to support Latin member outreach.
Mar 2025 to Present
Digital Marketing Specialist (Part-Time)
Mel's Roofing · Livermore, CA
Directed a full website overhaul via Wix CMS with SEO-integrated landing pages, achieving first-page Google ranking in local search and driving an 83% increase in site sessions within 30 days. Authored weekly blog posts and ad copy that generated a 41% lift in overall web traffic. Executed paid media across Meta and Google Ads, growing qualified leads by 15%. Produced 20+ aerial video reels weekly, boosting social media engagement by 25%.
Dec 2024 to Present
Digital Marketing & E-Commerce Specialist (Part-Time)
Valore Nostro · San Ramon, CA
Architected the end-to-end launch of a Shopify store within a strict 30-day timeline, directing its SEO strategy to drive a sustained 215% increase in conversions and over 8,700 site sessions in year one. Developed niche content strategies leveraging community-driven platforms to capture high-intent audiences organically. Managed all Shopify CMS operations (metadata, image alt text, keyword structures) and designed 30+ digital assets generating 16 to 20% higher engagement versus static content.
Sep 2023 to Dec 2024
Project Design Coordinator
Poggesi, Global Luxury Brand · Panama City, Panama
Coordinated end-to-end content and design production for 50+ luxury furniture and umbrella projects, delivering 10+ high-quality visual presentations per week using Adobe Creative Suite and SketchUp. Streamlined cross-functional workflows between design, production, and sales teams, reducing project turnaround time and improving client satisfaction across global accounts while ensuring 100% compliance with international client specifications.
Oct 2022 to Sep 2023
Digital Marketing Assistant
Cello Square by Samsung SDS Global · Panama City, Panama
Developed and managed 100+ digital content pieces for email campaigns and social media across Latin American markets, increasing audience engagement by 35% and driving a 40% increase in customer interaction through data-driven content strategy. Executed 20+ paid social media campaigns via Meta Ads and Google Ads, conducting in-depth performance analysis and market research to improve conversions by 25%.
Jan 2019 to 2023
Social Media Marketing Specialist
Freelance
Designed and delivered 300+ branded graphics and 80+ videos across multiple industries. Increased average client engagement rates by 30% through strategic content planning. Managed content calendars for 10+ clients, contributing to a 20% average increase in client sales.
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