Hi, I'm Jose and I think the best marketing ideas come from people who understand the whole picture.

Digital Marketing Specialist with 7+ years of experience across financial services, e-commerce, and local businesses. Expert in CMS management, CRM automation, paid media, SEO content strategy, and lifecycle email campaigns. Fully bilingual in English and Spanish.

Currently at OE Federal Credit Union
MBA in Project Management @ ADEN University · San Ramon, CA

Contact Me

Selected Work

Financial Services Print & Digital

24

OE Federal Credit Union

Multi-Channel Marketing Production

Digital Retail Shopify

8

Valore Nostro

SEO & Web Management

Mel's Roofing: Paid Media Strategy and CMS Management

Social Media Reels

7

Mel's Roofing

Social Media Reels & Website Management

Website Redesign

UI/UX Conversion

Redesign

Red Star Landscape

UI/UX Architecture & Conversion Optimization

Results & Core Skills

Conversions

0

Shopify SEO conversion growth at xpectro.store in year one

Site Sessions

0

Session growth from SEO-integrated CMS and landing page overhaul in 30 days

Social Media

0

Engagement lift from weekly aerial video reel production across Meta platforms

Web Traffic

0

Overall web traffic lift from targeted blog content and local search strategy

SEO

CMS-driven organic growth

GA4 · Search Console · CMS

Paid Ads

Performance media at scale

Meta Ads · Google Ads · A/B Testing

Social

Brand voice across channels

Instagram · TikTok · LinkedIn

Production

Cross-functional asset delivery

Adobe CC · Motion Graphics · Print

Digital Retail

Digital shelf and storefront ops

Shopify · PDP Optimization · P&L

EN / ES

Bilingual market reach

English · Español · Multicultural

Email

Lifecycle email campaigns

Mailchimp · GHL · Segmentation

CRM

CRM & marketing automation

GoHighLevel · HubSpot · Flows

Analytics

Performance tracking & reporting

GA4 · SEMrush · Ahrefs · GSC

Strategy

Content strategy & planning

Editorial Planning · Content Calendars

CORE PLATFORMS

Google Analytics Google Ads Meta Ads LinkedIn Semrush HubSpot GoHighLevel Shopify Adobe CC Notion Microsoft 365 WordPress Wix Mailchimp Ahrefs Asana

Experience

Oct 2025 to Present

Marketing Specialist I (Contract)

OE Federal Credit Union · Livermore, CA

Manage digital asset production for monthly promotional pieces across 26 branches (landing pages, digital signage, banners, and print), ensuring 100% brand voice consistency and regulatory compliance. Author SEO-optimized financial literacy articles via the OE Federal Web CMS and deploy segmented email campaigns (newsletters, onboarding sequences, sweepstakes) for thousands of members. Manage member data and landing page funnels via GoHighLevel CRM. Track cross-functional campaign deliverables using Asana. Translate all materials into Spanish to support Latin member outreach.

CRM (GHL)CMS ManagementEmail CampaignsAsanaFinancial ComplianceEN / ES

Mar 2025 to Present

Digital Marketing Specialist (Part-Time)

Mel's Roofing · Livermore, CA

Directed a full website overhaul via Wix CMS with SEO-integrated landing pages, achieving first-page Google ranking in local search and driving an 83% increase in site sessions within 30 days. Authored weekly blog posts and ad copy that generated a 41% lift in overall web traffic. Executed paid media across Meta and Google Ads, growing qualified leads by 15%. Produced 20+ aerial video reels weekly, boosting social media engagement by 25%.

SEO / CMSGoogle AdsVideo ProductionMeta Ads

Dec 2024 to Present

Digital Marketing & E-Commerce Specialist (Part-Time)

Valore Nostro · San Ramon, CA

Architected the end-to-end launch of a Shopify store within a strict 30-day timeline, directing its SEO strategy to drive a sustained 215% increase in conversions and over 8,700 site sessions in year one. Developed niche content strategies leveraging community-driven platforms to capture high-intent audiences organically. Managed all Shopify CMS operations (metadata, image alt text, keyword structures) and designed 30+ digital assets generating 16 to 20% higher engagement versus static content.

Shopify SEOE-Commerce OpsCRM & LifecycleA/B Testing

Sep 2023 to Dec 2024

Project Design Coordinator

Poggesi, Global Luxury Brand · Panama City, Panama

Coordinated end-to-end content and design production for 50+ luxury furniture and umbrella projects, delivering 10+ high-quality visual presentations per week using Adobe Creative Suite and SketchUp. Streamlined cross-functional workflows between design, production, and sales teams, reducing project turnaround time and improving client satisfaction across global accounts while ensuring 100% compliance with international client specifications.

Luxury BrandAdobe CCCross-Functional Ops

Oct 2022 to Sep 2023

Digital Marketing Assistant

Cello Square by Samsung SDS Global · Panama City, Panama

Developed and managed 100+ digital content pieces for email campaigns and social media across Latin American markets, increasing audience engagement by 35% and driving a 40% increase in customer interaction through data-driven content strategy. Executed 20+ paid social media campaigns via Meta Ads and Google Ads, conducting in-depth performance analysis and market research to improve conversions by 25%.

Meta AdsGoogle AdsLatAm MarketsContent Strategy

Jan 2019 to 2023

Social Media Marketing Specialist

Freelance

Designed and delivered 300+ branded graphics and 80+ videos across multiple industries. Increased average client engagement rates by 30% through strategic content planning. Managed content calendars for 10+ clients, contributing to a 20% average increase in client sales.

BrandingVideoMulti-Client